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Course Information
Semester Course Code Course Title T+P+L Credit ECTS
7 04370025 Transmedia Storytelling 3+0+0 3 3
Course Details
Language : Turkish
Level : Bachelor's Degree
Department / Program : Communication Design
Mode of Delivery : Face to Face
Type : Compulsory
Objectives : The aim of this course; To provide students with basic knowledge and skills to discuss transmedia narrative strategies used for a wide range of different purposes, from various advertising practices to social responsibility projects, within the framework of the possibilities provided by new media technology.
Content : The content of the course; conceptual dimension of transmedia narratives, historical process, stages of story formation, communication between media; issues such as media and brand interaction of postmodern narratives.
Methods & Techniques :
Prerequisites and co-requisities : None
Course Coordinator : None
Name of Lecturers : Associate Prof.Dr. Eda SEZERER ALBAYRAK
Assistants : None
Work Placement(s) : No
Recommended or Required Reading
Resources : Elizabeth Evans (2011). Transmedia Television: Audiences, New Media and Daily Life, YY: Routledge.
Kalogeras, S. (2014).Transmedia Storytelling and the New Era of Media Convergence in Higher Education, UK: Palgrave Macmillan.
Thon, J. (2016). Transmedial Narratology and Contemporary Media Culture, USA: University of Nebraska Press.
Semester : Karakoç, S. Aydın, D. ve Güler, A. (2014). Transmedya Hikayeciliği, Konya: Çizgi Kitabevi.Elizabeth Evans (2011). Transmedia Television: Audiences, New Media and Daily Life, YY: Routledge.
Course Category
Social Sciences 100%
Field 100%
In-Term Study Informations
In-Term Studies Quantity Percentage
Mid-terms 1 30%
Final examination 1 70%
Total 2 100%
Activity Informations
Activities Quantity Duration Total Work Load
Course Duration 14 3 42
Hours for off-the-c.r.stud 14 3 42
Presentation 1 10 10
Mid-terms 1 16 16
Final examination 1 10 10
Total Work Load ECTS: 3 120
Course Learning Outcomes
Upon the successful completion of this course, students will be able to:
No Learning Outcomes
1 Analyzes transmedia narratives by examining postmodern television narratives with different approaches.
2 Applies intermedia interaction in transmedia narratives.
3 Evaluates transmedia narrative strategies by establishing a relationship between new media, convergence and postmodern narratives.
4 Evaluates the relationship between new narrative strategies and consumption culture by approaching transmedia narratives from an economic-political perspective.
Weekly Detailed Course Contents
Week Topics
1 Informing about the aim and content of the course.
2 What is Media Convergence?
3 What is Participatory Culture?
4 What is Collective Intelligence?
5 What is the story? What is Transmedia Narrative/Storytelling? What are the important elements of the narrative? A historical look at the concept of Transmedia Narrative
6 Cross-media, intermedia and transmedia, passive narratives, participatory narratives, collective narratives
7 An overview
8 MIDTERM
9 Creating and designing stories in digital media
10 Transmedia Applications in Turkey and in the World: Examples of transmedia storytelling in movies, television series, plays
11 Transmedia Applications in Turkey and in the World: Examples of transmedia storytelling in movies, television series, plays
12 Student Assignments Presentation
13 Student Assignments Presentation
14 Student Assignments Presentation
Contribution of Learning Outcomes to Programme Outcomes
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