Course Information Semester Course Code Course Title T+P+L Credit ECTS 4 04340012 Advertising Practices 3+0+0 4 4 Course Details Language : Turkish Level : Bachelor's Degree Department / Program : Communication Design Mode of Delivery : Face to Face Type : Compulsory Objectives : The aim of this course is to make students learn advertising communication. It is aimed to teach general information, advertising models and advertising media about basic issues such as advertiser, target group, advertising campaigns, strategy and copywriting. Content : Advertising, Ad Channels, Advertising Agencies, Marketing and Advertising, Ad Types Methods & Techniques : Prerequisites and co-requisities : None Course Coordinator : None Name of Lecturers : Asist Prof.Dr. Eda Sezerer Albayrak Assistants : None Work Placement(s) : No Recommended or Required Reading Resources : Müge Elden, Reklam ve Reklamcılık, Say Yayınları, 2010. , Müge Elden, Reklam ve Reklamcılık, Say Yayınları, 2010. , Yaratıcı Sıçramalar, Micheal Newman, Yeni Reklamcılık, Atilla Aksoy (Bilgi Üniversitesi Yayınları Course Category Social Sciences 100% Field 100% Activity Informations Activities Quantity Duration Total Work Load Course Duration 14 3 42 Hours for off-the-c.r.stud 10 3 30 Mid-terms 1 15 15 Final examination 1 20 20 Total Work Load ECTS: 4 107 Course Learning Outcomes Upon the successful completion of this course, students will be able to: No Learning Outcomes 1 Has knowledge about theories, methods, strategies and techniques related to the field. 2 Has knowledge about communication features of people, groups, masses or institutions and communication problems 3 Recognize the national, international, social and intercultural dimensions of advertising 4 Monitors and interprets events and developments in national and international advertisements 5 Define different aspects of advertising management - especially B2B advertising, non-profit and international organizations Weekly Detailed Course Contents Week Topics 1 Introduction and general information about course content 2 Campaign brief 3 Agency identity, agency culture, agency promotion texts (Mission, vision, activity areas, references, employee profiles) 4 Agency promotion material (Visual solutions) 5 Agency presentation material (PowerPoint presentation) 6 Strategic studies (target audience, media, budget) 7 Positioning 8 Midterm 9 Creative works 10 Production process 11 Campaign products pre-test 12 Presentation Preparation 13 Effective presentation techniques 14 Evaluation of presentations Contribution of Learning Outcomes to Programme Outcomes P1P2P3P4P5P6P7P8P9P10P11P12 All C1 C2 C3 C4 bbb
