Course Information Semester Course Code Course Title T+P+L Credit ECTS 3 04330008 Introduction to Advertising 3+0+0 4 4 Course Details Language : Turkish Level : Bachelor's Degree Department / Program : Communication Design Mode of Delivery : Face to Face Type : Compulsory Objectives : The aim of this course is to make students learn advertising communication.It is aimed to teach general information, advertising models and advertising media about basic issues such as advertiser, target audience, advertising campaigns, strategy and copywriting. Content : Advertising, Ad Channels, Advertising Agencies, Marketing and MarketingAd, Ad Types Methods & Techniques : Prerequisites and co-requisities : None Course Coordinator : None Name of Lecturers : Asist Prof.Dr. Eda Sezerer Albayrak Assistants : None Work Placement(s) : No Recommended or Required Reading Resources : Müge Elden, Reklam ve Reklamcılık, Say Yayınları, 2010. , Mehmet Özkundakçı, Reklamcılığa Giriş. , Yaratıcı Sıçramalar, Micheal Newman Semester : Reklam ve Reklamcılık, Müge Elden, Say Yayınları, 2016, Istanbul Course Category Social Sciences 100% Field 100% Activity Informations Activities Quantity Duration Total Work Load Course Duration 14 3 42 Hours for off-the-c.r.stud 10 3 30 Assignments 1 15 15 Mid-terms 1 15 15 Final examination 1 20 20 Total Work Load ECTS: 4 122 Course Learning Outcomes Upon the successful completion of this course, students will be able to: No Learning Outcomes 1 Has knowledge about theories, methods, strategies and techniques related to his / her field 2 Has knowledge about communication features of people, groups, masses or institutions and communication problems 3 Recognize the national, international, social and intercultural dimensions of advertising 4 Monitors and interprets events and developments in national and international advertisements 5 Advertising management - especially B2B advertising, non-profit and international define different aspects of organizations Weekly Detailed Course Contents Week Topics 1 Introduction and general information about course content 2 Advertising as a form of communication 3 Marketing and Advertising-I 4 Marketing and Advertising-II 5 Marketing and Advertising-III 6 What is advertising? 7 Relation of Advertising with Other Areas and Advertisement 8 Midterm 9 Ad Types, Classifications 10 Advertising Agencies 11 Advertising Media-I 12 Advertising Media-II 13 Advertising and Integrated Marketing Communication 14 Countries and Advertisement Schools Contribution of Learning Outcomes to Programme Outcomes P1P2P3P4P5P6P7P8P9P10P11P12 All C1 C2 C3 C4 bbb
