Course Information Semester Course Code Course Title T+P+L Credit ECTS 7 04370024 Crisis and Reputation Management 3+0+0 3 3 Course Details Language : Turkish Level : Bachelor's Degree Department / Program : Communication Design Mode of Delivery : Face to Face Type : Compulsory Objectives : The uncertainty and change in the environment constantly leaves institutions facing unexpected dangers or opportunities. The existence of the institutions depends on their ability to protect them from these dangers or to evaluate the opportunities. The aim of this course is to teach how public relations can be used in public institutions in crisis periods. Content : The content of this course is the search for solutions developed with the need to re-examine the media concepts formed within the new rules of the world economic order. Methods & Techniques : Prerequisites and co-requisities : None Course Coordinator : None Name of Lecturers : Asist Prof. Birol Büyükdoğan Assistants : None Work Placement(s) : No Recommended or Required Reading Resources : Kriz Yönetimi, Aylin Pira-Çisil Shodol, İletişim Yayınları, 2004, İstanbul Krizde Fırsatları Görmek, Zuhal Baltaş, Remzi Kitabevi, 2002, İstanbul Örgüt Kültürü ve Yönetsel Etkinliğe Katkısı, G. Berberoğlu, Anadolu Üniversitesi, 1990 Course Category Social Sciences 100% Field 100% Activity Informations Activities Quantity Duration Total Work Load Course Duration 14 3 42 Hours for off-the-c.r.stud 10 3 30 Assignments 1 15 15 Mid-terms 1 15 15 Final examination 1 20 20 Total Work Load ECTS: 3 122 Course Learning Outcomes Upon the successful completion of this course, students will be able to: No Learning Outcomes 1 Has knowledge about theories, methods, strategies and techniques related to his / her field 2 To have the ability to execute and implement in crisis conditions 3 Conducting public relations activities in crisis conditions 4 Have advanced theoretical and practical knowledge in the field of communication and know all aspects of communication processes. 5 Compare the approaches of communication between different paradigms. Weekly Detailed Course Contents Week Topics 1 CRISIS, CONCEPTUAL FRAMEWORK 2 WHAT IS CRISIS, FEATURES 3 CRISIS AND REASONS 4 THE VIOLENCE OF THE CRISIS 5 CRISIS STAFF 6 PRE-CRISIS 7 CRISIS TYPES 8 MIDTERM 9 CRISIS MANAGEMENT RELATED AREAS 10 TOTAL QUALITY 11 REPUTATION, RISK, EVENT MANAGEMENT 12 CRISIS MANAGEMENT 13 CRISIS MANAGEMENT STRATEGIES 14 CRISIS AND MEDIA Contribution of Learning Outcomes to Programme Outcomes P1P2P3P4P5P6P7P8P9P10P11P12 All C1 C2 C3 C4 bbb
