Course Information Semester Course Code Course Title T+P+L Credit ECTS 8 04380029 Digital Marketing and Brand Management 3+0+0 4 4 Course Details Language : Turkish Level : Bachelor's Degree Department / Program : Communication Design Mode of Delivery : Face to Face Type : Compulsory Objectives : The aim of the course is to enable students to learn the basics of marketing in the digital age. Content : Digital Marketing Fundamentals, Digital Marketing Strategies and Tactics Methods & Techniques : Prerequisites and co-requisities : None Course Coordinator : None Name of Lecturers : Asist Prof.Dr. Bülent BİNGÖL Assistants : None Work Placement(s) : No Recommended or Required Reading Resources : 1. Stokes, R., eMarketing: The Essential Guide To Digital Marketing, Quirk Education Pty (Ltd).2. Ryan, D and Jones, C. Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, 2nd Ed.3. WSI, Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing In-Term Study Informations In-Term Studies Quantity Percentage Mid-terms 1 40% Final examination 1 60% Total 2 100% Activity Informations Activities Quantity Duration Total Work Load Course Duration 14 3 42 Hours for off-the-c.r.stud 14 3 42 Mid-terms 1 16 16 Final examination 1 20 20 Total Work Load ECTS: 4 120 Weekly Detailed Course Contents Week Topics 1 Introduction to Digital Marketing 2 Digital Marketing and Basic Concepts 3 Digital Assets and User Experience 4 Measurement in Digital Marketing 5 Case Study 6 Content Marketing & Video Marketing 7 Search Engine Optimization 8 Midterm 9 Social Media Marketing 10 Internet Advertising & Search Engine Advertising 11 Customer Relationship Management & Email Marketing 12 Case Study 13 Mobile Marketing 14 Gamification & Growth Strategies 15 Group Presentations 16 final examination Contribution of Learning Outcomes to Programme Outcomes P1P2P3P4P5P6P7P8P9P10P11P12 All bbb
